For Ashley, it’s always been about the hunt. From antique shops in Amsterdam to markets in South Africa, she’s drawn to the unexpected pieces that you don’t see everywhere.

Before PA, Ashley built a career in television casting and influencer marketing, working with Netflix, Hulu, Bravo, Meta and Pinterest. Across every industry, her instinct has been the same: recognizing what stands out.

That love of discovery became Pure Archive: one-of-one vintage finds, reimagined designs and handcrafted treasures from makers in Turkey, Africa, India and beyond. It’s a curated world for those who believe personal style should never feel ordinary.

Because the best jewelry has never been about following trends. It’s about finding the piece that makes someone stop, look twice and ask:

“Where did you get that?”

Every piece has a story. This is just the beginning of ours.